From the category archives:

White Label

Dating Factory and Matchmaking Pro December Updates

by David Evans on December 16, 2009   in White Label

Dating Factory December Update
This week Dating Factory have introduced an optimised pricing model for those dating affiliate partners who run Disabled Dating sites with us.
Cross promote not only to different niches (Adult, Dating, Gay) but also different niche markets within one niche. (Ed note: white label providers make most of their money in the adult [...]

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World Dating Partners Reshuffle

by David Evans on December 9, 2009   in White Label

Received this email from World Dating Partners:

As You might be aware of, there has been a change in ownership of the majority shares in Datech Ltd. Because of this, a new Management Team has been appointed.
My name is Julius Thomas and I am the coordinator for this Management Team and thus also the CEO of [...]

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Online Dating Insider Update 11-22-09

by David Evans on November 22, 2009   in Niche, White Label

I had a super first trip to Toronto last weekend where I spoke at an FICP conference about social media and social tools. Thanks to Kris Covino at Date.com for showing me around town and taking me out for a great lunch. I got to meet up with a few other people but unfortunately wasn’t [...]

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Christian at skout.com emailed with some big news.
Get your own mobile dating service: Skout will white label its’ solution to enable anyone to run their own mobile dating service. The structure is simple;
1) You provide logo and colors,
2) Skout provides your branded solution (destination site, mobile web, iPhone App, and news letter),
3) Skout provides the [...]

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Paul Revere is in The House

by David Evans on April 20, 2009   in White Label

It’s Marathon Monday here in Boston. As part of Patriots Day, Paul Revere just rode by on a horse, fighter jets screamed across the sky for the Red Sox Game and I’m monitoring several friends Boston Marathon progress via text message (go cousin Mike!).
This morning I talked to someone who has a ton of good [...]

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A New White Lable Dating Platform Emerges

by David Evans on April 8, 2009   in White Label

International Dating Ventures has launched a co-brand dating solution for media outlets. This appears to be a direct shot across the bow of White Label Dating, which has landed several media parters in Europe and is ramping up expansion into the US market. The service appears to have been around for a while but a [...]

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White Label Dating Offers 100% Revenue Share

by David Evans on February 23, 2009   in White Label

White Label Dating is making a concerted effort to grow their business in the U.S.

We’re offering every partner that sends a minimum of 1000 members per month to a site on our USA network between 1st March and 31st May 2009 a massive 100% revenue share for those months.
This means our partners will receive every [...]

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How Much of the White Label Dating Market is Adult?

by David Evans on February 23, 2009   in White Label

Surely to be a contentious statement, Tim Reece, who used to work for a white label dating provider, had this to say about the marketplace:

Adult dating vs. dating: It’s no secret most white label partners run and see best results with ”adult dating” sites. There is a void between the two which some sites are [...]

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White Label Dating Platform Conversion Rates

by David Evans on January 11, 2009   in White Label

In the past it has been difficult to get unbiased information about white label sites. White Label Dating and World Dating Partners only went so far as to tell you how fantastic their conversion rates are, which is all fine and good, but not exactly useful when it comes to potential customers comparing services.
In recent [...]

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DYI Dating

by David Evans on December 22, 2008   in White Label

In this interview at Dating Ad Network blog, white label dating service DIY Dating talks about UK online dating market and how it is affected by the recession, as well as about his forecast for the upcoming 2009.

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