Big Changes in Online Dating White Label Provider Landscape

TheDatingStudio is terminating their white label dating service. To capitalize on the opportunity, Dating Factory is sending out emails saying: If you have sites with them, you may already know the news that Cupid Plc may be closing the doors on their white label providers…. Cupid Plc has recently announced that they have sold their casual dating […]

Dating Industry Update 1-10-13

Happy 2013 everyone. I took a few weeks off from posting over the holidays, back to a more normal schedule. The dating industry busy season is once again upon us: The media frenzy has begun and the dating industry is preparing for iDate and Online Dating Summit, where I’m excited to give the keynote. Meetic […]

New Mobile Dating Apps, EU Dating Market Studies, Cuddling For Cash

Startup of the week: Banjo brings friends on Facebook, Twitter, LinkedIn, and Instagram together, by location (and it’s awesome). Via VentureBeat. This is a must-read article for anyone doing a mobile dating app. Banjo is going on my home screen right now. The folks at Rasmussen Reports found that 16% View Online Dating Sites Favorably. Thanks @jamesagardner. Cuddling […]

London Is The Epicenter of The Dating Industry

Back from a great and all too short trip to London where I a) spoke at the White Label Dating Partners Conference and b) celebrated my birthday. The weekend event at Luton Hoo was fantastic. 1,000 acres, black tie casino night, Aston Martin’s all over the place, one could eaily get used to that sort […]

Happy 9th Birthday Global Personals

The Global Personals Ltd team is no doubt celebrating big-time today as they celebrate nine years in the online dating business. You might recognize their top brand, White Label Dating, which offers private label dating services to entrepreneurs and major brands alike. With revenue clocking in at over $57 million, Global Personals has had a longstanding and […]

Dating Industry News 5-18-12

I’m psyched about my 1.5 million Facebook shares, which is going to make me filthy rich. I’m planning on dumping them this afternoon, moving to the tropics and becoming a banana farmer. I kid, I kid, but can you imagine how the new crop of multi-millionaires and billionaires feels right now? Minutes away from changing their lives forever, amazing and […]

eAmore NYC Dating Industry Summit Review

A great time was had by all at the eAmore Dating Industry Summit in New York. 150 people got together in Brooklyn to listen to dating industry executives, startups, financiers and vendors. Overall, I was pretty pleased with the event. The main gripe was that the schedule ran too long, and this will certainly be addressed […]

Online Dating Industry Links 4-8-11

Welcome to the Friday Edition of Online Dating Insider. Show some love and support by signing up for the newsletter (coming next week), follow @datinginsider on Twitter and friend us on Facebook. Industry executives, consider advertising here or purchase an hour or two advisory call. SocialOne says online dating has reached critical mass and is trending […]

Facebook Competitor Diaspora Revealed

I just received an email from someone complaining about a dating software platform vendor. Right after that I read that the open-source Facebook platform Diaspora launched. Immediately after Diaspora was announce earlier this year they put up link to crowdsource some funding and got $200,000 right quick.

More at TechCrunch.

Zero members vs. 500 million at Facebook is not the story, its that Diaspora could be like a distributed private NING. I’m all for a private social networks, tired of hiding stuff of Facebook that I don’t want mom to see. Too complicated and when you screw up your settings and get emails like “why are you naked at this thing called Burning Man?”

White label market is mature, not much room for new players, well maybe a fresh start in the US with better profile sharing features. SkaDate and Boonex have been advertising on this blog for years. I always wondered why other dating “software in a box” players would stop the backbiting and yelling at each other in the comments, and simply buy an ad here (hint hint).

Putting your name, reputation and a phone number out there to burnish your brand, and not being secretive and sketchy, is the way to go.

Dating software is not quite as mature as I’d like to see it, and the white label providers are slow to move compared to blog platform software and other more establish services. Moving forward, but still, there is no sense of urgency, which leads to people feeling ho-hum about white label platforms for the most part.

Hosted, ASP-style super-configurable dating platforms with no members is the perfect middle ground. Then do a deal with the competition and cross-promote, which is a lot cheaper and you’re not giving up a big chunk of your revenue. Am I crazy to think this?

WhiteLabelDating.com Gets New Office and Newsletter Tool

I receive a lot of I’m noticing a uptick in emails from people inquiring about WhiteLabelDating.com and other private label dating services. WLD recently announced a new newsletter system, which provides the company with the ability to assess open rates, click throughs, bounces, upgrades and revenue from every email. The tool also allows very specific targeting by location and demographic information, as well as cross site targeting. WLD currently sends out up to 4.8 million emails per week to the database, with deliverability monitored so that more emails arrive in customers’ inboxes with every campaign.

Global Personals, the parent company of White Label Dating, also has a new website. There is also a new site that explains some of what goes on behind the scenes at globaldev.

I’m still waiting for a private label providers that doesn’t come with a pre-populated database. I can fill one up pretty easily and don’t want to deal with the profile ownership hassles and other legal fine print, which is 99% of the questions I get about private label providers. If they are doing such a great job explaining their services, why am I getting so many emails from confused people?

WLD competes with Dating Factory, EasyDate, The Dating Lab and a few other vendors. All of these companies should be running an ad in my sidebar to drive traffic to their landing pages.