OkCupid Says Goodbye to Traditional SEO

I was just talking with someone about the recent de-emphasis of SEO practices and how Google and Facebook are paying more attention to shareability and other social metrics as opposed to traditional SEO efforts. And then I see this. This is what you get when your brand is incredibly strong. You don't need no stinking SEO. Everyone else needs loads of SEO-friendly landing … [Read more...]


The iDate Award Winners were announce yesterday. I prefer the About.com yearly awards myself. The ballot-box stuffing and sheer number of unheard of sites made a read through this years winners an exercise in editorial restraint. Best Dating Site: POF, which beat out AmorEmCristo.com by 1%. Seriously? I can think of 10 other sites which should have been on the list. … [Read more...]

Where Are The Dating Industry Holiday Videos?

Earlier this year a few intrepid dating sites made company videos and I'm wondering if we'll see some holiday versions over the next few days. It's high-season in the dating industry after all, perfect to time get closer to your members. For inspiration, the First Round Capital holiday video is great! Zoosk, At First Sight, Tinder, etc., it's your … [Read more...]

Zoosk Cleaning Up for IPO

Getting lots of calls from people wanting to talk about Zoosk lately, and now this. Zoosk is preparing to go public, having picked Bank of America to lead its initial public offering. Looks like an acquisition is off the table for now, and finally we will be able to parse Zoosk's earnings and other previously opaque financials. By most accounts, it appears that Zoosk is … [Read more...]

Online Dating Industry News 12-10-13

This guy! How cool is Sir Richard? Buy others on your flight drinks and food and then chat them up with Red, Virgin's entertainment system. http://youtu.be/M_Bes6P2isY Hookups or hangouts: Comparing dating apps Tinder and Hinge. Here's another one, Tinder Enters The Friend Zone. This guy hacked the Tinder API. Now this is the future of dating. Face-reading software … [Read more...]

OkCupid Bingo Game is Hilarious

Friend sent this to me, very funny OkCupid Bingo game. The squares alone are great, but when you start looking at profiles and playing and someone wins within 3 profiles, it makes you wonder about people. And you get buzzed very quickly (don't ask me know I know). OkCupid has become the default dating site for this sort of edgy user-created viral marketing. Everyone knows … [Read more...]