The Match Group to Acquire POF (PlentyOfFish)

David Evans Dating Industry Finance

  The Match Group, the global operator of digital dating products such as Match, Tinder, OkCupid and Meetic, and a subsidiary of IAC, announced today that it has entered into a definitive agreement to purchase PlentyOfFish for US$575 million in cash. I wrote Be Plenty Scared of Plenty Of Fish in 2oo5 and again in an Inc. Magazine article, And the Money …

Coffee Meets Bagel Lands $7.8M Funding

David Evans Dating Industry Finance

Today’s dating industry jaw-dropper is that Coffee Meets Bagel has managed to convince investors to give them almost $8M to continue to build and grow the straggling service. Investors just gave a niche service a huge pot of gold. Full details at TechCrunch. Only a few weeks ago, CMB failed spectacularly on Shark Tank, flubbing their pitch and then turning …

eHarmony’s New EH+

David Evans Dating Industry Finance

In the last year, eHarmony has made over a million dollars selling high-touch matchmaking services at $5,000 a pop. This is much more interesting than the revelation that 70% of its users say they are not satisfied with eHarmony. Read more at Fast Company.  

Tinder Turns on The Revenue Tap

David Evans Dating Industry Finance

Tinder is going to offer freemium services in a few weeks. The new premium service will likely let users break away from location limits and expand their Tinder reach. “We are adding features users have been begging us for,” said Rad. “They will offer so much value we think users are willing to pay for them.” Greg Blatt, the head of …

Cupid Subscriber Count Plummets

David Evans Dating Industry Finance

I always thought of Cupid as Spark Networks with more adult services. Judging by their current situation, I stand by this. Cupid, which runs subscription-based dating websites such as, and, announced £3m ($4.9m) in pre-tax losses for the six months ending June, an increase of 20% from the previous year. Show me niche dating network that’s not running …

Zoosk IPO: The Offering Price Is Everything

David Evans Dating Industry Finance

Seeking Alpha has an article about the planned Zoosk IPO. A couple of datapoints for those tracking this evolving situation. High Operating Expenses Raise Red Flag: The extremely high operating expenses (72% of revenue in fiscal 2013) raise concerns that this is a company simply buying its users with little network effects and/or organic growth. Based on options granted in …

Hinge As The Anti-Tinder

David Evans Dating Industry Finance, Dating Sites & Startups

The Hinge dating site story is interesting. Hinge is built on the backs of Tinder and the handful of sites that have previously attempted to leverage the Facebook social graph by enabling friends to discover friends of friends and match each other. Everyone else has failed, but with $8 million in the bank, Hinge is officially the new HowAboutWe. They …

Cupid PLC Is In Trouble

David Evans Dating Industry Finance

Several years ago Cupid PLC was on what appeared to be a strong growth trajectory. Today we find the companies’ revenue slashed by half and the growing possibility of selling off some of their sites. This is what happens when a business grows in unsustainable ways. You get big and if you don’t pay attention to customer acquisition costs and churn, …