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eHarmony’s New EH+

In the last year, eHarmony has made over a million dollars selling high-touch matchmaking services at $5,000 a pop. This is much more interesting than the revelation that 70% of its users say they are not satisfied with eHarmony. Read more at Fast Company.   … [Read more...]

Tinder Turns on The Revenue Tap

Tinder is going to offer freemium services in a few weeks. The new premium service will likely let users break away from location limits and expand their Tinder reach. “We are adding features users have been begging us for,” said Rad. “They will offer so much value we think users are willing to pay for them.” Greg Blatt, the head of IAC’s Match division predicted Tinder could … [Read more...]

Cupid Subscriber Count Plummets

I always thought of Cupid as Spark Networks with more adult services. Judging by their current situation, I stand by this. Cupid, which runs subscription-based dating websites such as Cupid.com, UniformDating.com and LoveBeginsAt.com, announced £3m ($4.9m) in pre-tax losses for the six months ending June, an increase of 20% from the previous year. Show me niche dating network … [Read more...]

Zoosk IPO: The Offering Price Is Everything

Seeking Alpha has an article about the planned Zoosk IPO. A couple of datapoints for those tracking this evolving situation. High Operating Expenses Raise Red Flag: The extremely high operating expenses (72% of revenue in fiscal 2013) raise concerns that this is a company simply buying its users with little network effects and/or organic growth. Based on options granted … [Read more...]

Hinge As The Anti-Tinder

The Hinge dating site story is interesting. Hinge is built on the backs of Tinder and the handful of sites that have previously attempted to leverage the Facebook social graph by enabling friends to discover friends of friends and match each other. Everyone else has failed, but with $8 million in the bank, Hinge is officially the new HowAboutWe. They have some media hype on … [Read more...]

Ashley Madison Charges $19 To Delete Your Profile

Last year I went to Toronto on business to meet with a dating site in stealth mode. While I was there I spent some time at the offices of Ashley Madison. I don't particularly love the particular brand of Kool-Aid that they were selling, but that's besides the point. They have identified a market, they own it and they've found thousands of people to pay for the service each … [Read more...]

Cupid PLC Is In Trouble

Several years ago Cupid PLC was on what appeared to be a strong growth trajectory. Today we find the companies' revenue slashed by half and the growing possibility of selling off some of their sites. This is what happens when a business grows in unsustainable ways. You get big and if you don't pay attention to customer acquisition costs and churn, maintaining said grown … [Read more...]

Snap Interactive August Subscriber Metrics

Thanks to SNAP Interactive for showing a little bit of skin. It's rare and great to be able to get a look at key metrics for dating sites. Cliff Lerner's quote was interesting: It's difficult to gain subscribers in August because of seasonal attrition of 6 month subscribers who signed up on or around Valentine's Day. It's funny to see dating sites rolling out features … [Read more...]

Spark Networks CEO Greg Liberman Leaves the Building

Greg Liberman spent half of his professional career running Spark Networks. The result is a lackluster stock price, junky Christian dating site and stale & forgotten JDate. Spark should be as large as Match.com by now. Instead, the general clusterf&*k with investors (Great Hill Partners & Osmium Partners), lack of growth leadership and innovation and completely … [Read more...]

IAC Creates Match Group

Is Match getting ready to spin out of IAC? Today's announcement seems to point in that direction. InterActiveCorp (IACI) CEO Greg Blatt is stepping down from his current position to become chairman of the Match Group, a new IAC operating unit containing the company's Match (online dating) businesses, as well as Tutor.com and workout program site DailyBurn. (PR) No … [Read more...]