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Tinder is going to offer freemium services in a few weeks.

The new premium service will likely let users break away from location limits and expand their Tinder reach. “We are adding features users have been begging us for,” said Rad. “They will offer so much value we think users are willing to pay for them.”

Greg Blatt, the head of IAC’s Match division predicted Tinder could earn $75 million in 2015. Let’s put that number in an envelop and revisit it a year from now. What’s the over/under for them reaching $75 million?

I would imagine that around 5% of Tinder users will go for the premium feature.

The service could have travel-focused features that help move the co ‘into markets beyond dating’.

More at Forbes.