Dating Sites Don’t get Branding Yet
Last year Friendster was on the block for a cool $200 million. Shortly after, an astute lottery winner could pick it up for around $20 million. Recently, Viacom performed due diligence on Friendster and came back with an offer for $5 million. Friendster has raised...Chemistry.com is live
Chemistry has emerged from beta and is now live. It’s unclear why Match didn’t add the new profile and questionnaire features to their existing mega-brand. This was a big mistake. Chemistry will not pose a serious threat to Eharmony unless they spend an...Customer acquisition via call centers
Bill Broadbent at Instinct Marketing said: If the average call cost is $10 and you have a ballpark labor cost of $4 per call (20 minutes with $12 total hourly comp) and say a 20% optimistic closing ratio (from call to paying customer) you’re looking at an...LoveHappens the Darling of the Online Dating
James Currier, the Founder the Tickle, emailed to share that Tickle’s dating service, LoveHappens, got the highest customer satisfaction rankings from online customers of any online dating site. The study was done by Keynote Systems, who you may remember as a...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
