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Valentine Day Surveys

by | Dating Research

I’ve received a ton of Valentine’s Day survey’s. It’s interesting that the only time most dating sites tend to do these survey’s at Valentine’s Day. Do dating sites gain more paying customers during this pre V-day time period? I...

Online Dating Targeted Discounting Strategies

by | Marketing

Nate Elliot at Jupiter Research has come up with an interesting concept for online dating sites called targeted discounting strategies. This is a concept worth serious deliberation and consideration. Before going into pricing strategies, it’s important to...

Leno kills with MindFindBind

by | Marketing

Late night TV last night was full of dating commercials and talk show references. Early on I saw several Eharmony commercials and as the night progressed a few for Quest personals with blonde on bed in nightie doing the 1-900 pitch. Doesn’t Vertrue makes...

More Brain Drain at Match

by | Online Dating Industry

The Match.com brain drain continues. Several key people at Match have left the company to work at another consumer brand hell bent on putting Reed Hastings out of business. This is a continuing trend at Match, I get more Plaxo updates from the Texas internet dating...

Dating Industry circa 2006

by | Dating Conferences & Events

As iDate approaches, I want to post what I hope are some provocative thoughts for you to ponder, with the goal of meeting many of you F2F in Miami and kick-starting a conversation about online dating in 2006 and beyond. Many of the following quick takes should be full...