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Chemistry has emerged from beta and is now live. It’s unclear why Match didn’t add the new profile and questionnaire features to their existing mega-brand. This was a big mistake. Chemistry will not pose a serious threat to Eharmony unless they spend an incredible amount of marketing dollars promote the new service. Then again, nobody knew about Eharmony 3 years ago, but their selling point is much better defined and the radio and tv exposure has worked very well to date. I’m also surprised that Chemistry doesn’t have a spokesperson.

[tags: chemistry.com]