Online Dating Insider is the primary resource covering the online dating industry, exploring the needs of online dating and social networking companies, and the technology providers, value-added services, financial resources and consumer brands participating in the marketplace.

David Evans has been writing about the business of online dating at Online Dating Insider since 2002. As Digicraft, he provides consulting and advisory services focused on advising online dating and social networks and associated markets on growth strategies, social media and product development initiatives.  In this capacity, he has performed due diligence on social and dating properties and participated in fundraising and M&A activities for the institutional investing community.

December 2017: I was quoted several time in this Forbes story about Bumble Founder Whitney Wolfe Herd.

April 2016 Interview (PDF) with David



During the first several months of a dating startup, it’s important to be flexible about plans, timelines and expectations. You’re testing assumptions about your concept, target market, app functionality, customer requirements, messaging and branding, customer acquisition and retention, and other key metrics which together drive dating industry success.

Services: Platform selection, product development, launch marketing, fundraising, and getting unstuck.

Learn More about how I can help you succeed with your dating app.


I have been educating journalists about online dating trends, novel topics, research and story ideas for sixteen years. I work with journalists diligently to tell the larger story about the online dating industry, mobile apps, growth and emerging trends, predictions, key players, niche upstarts, and much more.

Online Dating Insider has been been mentioned in the New York Times, Wall Street Journal, The Economist, Fortune, NPR, BBC, CNBC, Businessweek, Boston Globe, Washington Post, TechCrunch, Newsweek, Inc., Trendwatching, Betabeat, Business Insider and many other international media outlets.

Additional media exposure.

Contact me for my unique perspective on the online dating industry, insights and commentary and trends & predictions about the online dating industry.


You’re probably here because you want a straightforward conversation about investing in a dating business. I have been educating investors about the online dating industry for a decade. No matter where you are in the research process, I’ll share valuable insights into the dating industry you won’t hear anywhere else. Our calls are not about spreadsheets. We’re talking a bit of history, hot topics like IAC and Tinder, and I’m giving you my take on things having watched the dating industry for many years.

Services: Social & dating industry analysis, due diligence and gut- checks.

Contact me to schedule a call.

Dave has incredible insight into the online dating industry and social networking. We look at our website,, everyday, and we often loose sight of the big picture. Dave has helped us see the entire forest and not just focus on the trees. I recommend Dave to anyone thinking about entering this business. Meir Strahberg


After spending months in research and thousands in development we made a call to David as we moved forward with our online project. As it turned out the one hour call saved us over 100 grand. David uncovered our blind spot which led to our private fund pulling out of this particular deal. Some folks claim to be experts. David IS the expert! Jeff Basler


David publishes *the* blog of the online dating industry. His writing has helped me tremendously during the planning and launch of my new company. Maximilian Niederhofer

Venture Capitalist

Recent Blog Posts

The Match Group to Acquire POF (PlentyOfFish)

  The Match Group, the global operator of digital dating products such as Match, Tinder, OkCupid and Meetic, and a subsidiary of IAC, announced today that it has entered into a definitive agreement to purchase PlentyOfFish for US$575 million in cash. I wrote Be Plenty...

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AARP Wants Dating Sites To Crack Down On Fraud

How interesting that the AARP ignored the dating industry for over a decade and now calls for the industry to crack down on fraud, probably because lots of their members are getting scammed on their own dating site, powered by HowAboutWe, which is owned by Match. More...

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Cuban Disses CMB, Funds Competitor Courtem

The Coffee Meets Bagel crash & burn on Shark Tank has led to an interesting development. Mark Cuban, who's $30M offer the CMB sisters turned down, has invested in Courtem, a dating app from the Anheuser-Busch family. Cuban serves as an advisor and holds an equity...

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Coffee Meets Bagel Lands $7.8M Funding

Today's dating industry jaw-dropper is that Coffee Meets Bagel has managed to convince investors to give them almost $8M to continue to build and grow the straggling service. Investors just gave a niche service a huge pot of gold. Full details at TechCrunch. Only a...

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