Thoughts on Valentine’s Day

David Evans Marketing

For over a decade I’ve received thousands of press releases regarding Valentine’s Day. Here’s why I’ve stopped posting anything to do with this particular holiday. Throwing an infographic related to dating on your Quick Loan website and asking me to link to it. Lame. Anything to do with Tinder. Overdone and boring. Guest posts of any kind: It’s not 2009 …

Dating Industry News Roundup 1-29-15

David Evans Uncategorized

I wrote When Dating Sites Lie last August when OkCupid got in trouble for manipulating search results and not exactly coming clean to users until after the fact. Jaron Lanier recently discussed whether machine learning systems like Netflix recommendations, Facebook’s newsfeed, Google search etc are manipulative: “There’s no way to tell where the border is between measurement and manipulation.” New Stanford research finds computers are better judges …

Tacklebox Provides Crowd-Sourced Chat Assistance

David Evans Dating Profiles, Online Dating Innovation

The folks at Tacklebox understand how difficult it can be to communicate with potential dates and have come up with an app that crowd-sources responses to those tricky early-days chats. The premise is simple: upon login, users are brought to a feed of “baits.” Each bait consists of a person’s last response and the context of the situation. Other users can then …

Dating App The Grade is Tinder With Report Cards

David Evans Mobile Dating

SNAP Interactive, creators of Are You Interested, have launched a new dating app called The Grade, which bans “failing singles.” The Grade, which uses an algorithm to assign letter grades to users ranging from “A+” to “F,” is to create a community of high-quality daters.  By expelling low-quality users who receive an “F” grade, The Grade enables users to have …

Does Facial Recognition Have A Role In Online Dating?

David Evans Audio & Video’s matching algorithm is ridiculously complex, to the point where they are mashing up quiz answers with behavioral data, and now they are experimenting with facial recognition. Excellent to see them working on facial recognition. I brought that up when I visited the Match mothership a few years ago. Back then I was working with Sobayli, which offered basically any type of pattern …

Merry Christmas Dating Scammers

David Evans Dating Profiles, Dating Safety

      Dating sites use Scamalytics to stop scammers in their tracks, saving them moderation time and the related costs that come with scam and fraud detection. December and January is a boom time for the Dating Industry but also results in a huge influx of scammers. Scamalytics’ unique technology looks at the user’s profile data, behavior and device to identify your trusted …

eHarmony’s New EH+

David Evans Dating Industry Finance

In the last year, eHarmony has made over a million dollars selling high-touch matchmaking services at $5,000 a pop. This is much more interesting than the revelation that 70% of its users say they are not satisfied with eHarmony. Read more at Fast Company.