by David Evans | Profiles & Matching
PersonalityPro has released the Consumers Psychographics Report , the first personality assessment tool specifically designed to advise site owners on how to engage and convert members into subscribers using correspondence and marketing messages that are consistent...
by David Evans | Dating Site Features
A new company called Buy My Affection contacted me to see if I was interested in learning more about their service, which boils down to men buying women presents in order to get the women to go out with them. This kind of opportunistic commerce, especially when it...
by David Evans | Dating Research, Profiles & Matching
Scientific American has taken online dating to task, applying various research methodologies and coming up with some interesting conclusions in an unfortunately titled article, The Truth About Online Dating. I’ve talked with some of the researchers mentioned....
by David Evans | Dating Industry Finance
Spark Networks announced today that it has acquired the assets of HurryDate, a leading online personals and singles events company. Greg Liberman, Spark Networks President: Adding HurryDate to the Spark family is another step towards expanding our offline presence and...
by David Evans | Dating Research
In November 2005, Court Rye wrote a Match.com case study. I stumbled across it doing a random Google search for industry information. His portfolio states he worked with Match.com employees to identify alternative business strategies, marketing techniques, and...
by David Evans | Uncategorized
Today the braindead marketers at Turner Broadcasting decided it was a good idea to PLACE FAKE BOMBS around Boston and nine other US cities. I’ve been fielding calls all afternoon from around the country and I have been terribly worried about my friends in and...
by David Evans | Marketing
Compete says only 20 domains capture a whopping 39% of all our time spent online. Adultfriendfinder was a surprise on the list. In recent weeks, several people have turned me on to Quantcast, which contains lots of interesting data along side general traffic stats. I...
by David Evans | Dating Safety, Profiles & Matching
My friend GPC, who used to do PR for eHarmony, went to the Web Innovators Group last night in Cambridge. I am deep into a project and couldn’t tear myself from the monitor and Greg was nice enough to post his review of the companies that presented. One company...
by David Evans | Marketing
Adrants says: After Bob Garfield demolished them for disseminating unrealistic online puffery, we’re impressed by Match.com’s latest initiative, which takes a more intelligent approach than vapid sex-obsessed competitor True. The aim is to draw warmth to...
by David Evans | Dating Safety, Profiles & Matching
Read/WriteWeb has an overview of identity verification services. Having worked with Trufina and Opinity, I am intimately familiar with how they operate and current issues that need to be addressed if these companies hope to succeed. At first, background checks were a...