Tasty Takeover Advertising
Most people would agree that online dating advertising leaves a lot to be desired. Except for a few instances like Match and even eHarmony’s latest ads, 18 year-olds co-ed boobs is about as creative as the industry gets. I uploaded some of the first paid banner...Sex.com For Sale
Domain sellers contact me every so often about selling their domain portfolios to dating sites. After having these conversation for a number of years, I completely understand the frustration domainers feel when they get the cold shoulder from dating sites uninterested...At OKCupid, Openness is The Key to Success
Great article about OKCupid in the New York Times, Looking for a Date? A Site Suggests You Check the Data. In its fight against much bigger competitors like Match.com, PlentyOfFish and eHarmony, it has tried a number of marketing techniques, often with little success....The Guardian Releases Dating Book and a Film
Some interesting news regarding the Guardian newspaper’s Soulmates dating site. The online dating service, which runs on The Dating Lab platform, launched in 2004 to introduce likeminded readers of the Guardian to other likeminded readers. Just over five years...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
