by David Evans | Marketing
Andrew Chen recently led a session on customer acquisition and viral marketing at the First Round Capital CEO Summit. Andrew is a go-to guy on this stuff, deep background and the kind of person I’d like to get into a conversation with about viral harmonics (and...
by David Evans | Marketing
Saw this while browsing PlentyofFish: Please enter your income, we use it for matchmaking and it will never appear on your profile! You will not show up in the rows of images on top of pages, My Matches and many other sections of the site until you do. This is also...
by David Evans | Marketing
I subscribe and unsubscribe from websites all the time. Often it’s to see how a site lets me go. Many dating sites make the process unbearable, up to 10 screens of junk to go through. To me, thats being a sore loser, although the argument for this sort of...
by David Evans | Dating Sites & Startups, Marketing
This is a classic gorilla marketing tactic deserving a golf-clap. ManCrunch (related to sugar daddy site EstablishedMen), creates an ad that CBS will never approve. Planning on being rejected from the start, they send news to TMZ and enjoy the free publicity....
by David Evans | Marketing
Today I did my semi-annual “unsubscribe from 50 newsletters and dating sites and replace with new ones” purge. I visit Stir somewhat regularly as part of demos I give and decided to unsub from the newsletter. This is what I saw. It’s this kind of...