by David Evans | Marketing
Online advertising has always fascinated me. Back in 1994 I was part of the group that posted the (arguably) first paid banner ads on a major network. The AT&T banners, part of the “You Will” campaign, had a 78% clickthrough rate on WIRED...
by David Evans | Marketing
Dating Ad Network now lets members monetize ad spots within their network of Dating-related sites. More info and signup at www.DatingAdNetwork.com.
by David Evans | Uncategorized
A warm welcome to our latest sponsor. Viximo provides a turnkey virtual goods platform for dating, gaming and social sites, available on the web and mobile phones. They also have a developer kit for the iPhone which makes creating mobile content a snap. Over the past...
by David Evans | Dating Research, Dating Sites & Startups, Marketing
In a previous post I mentioned that Friend Finder Networks had an amazing advertising solution right under their nose but are distracted with the IPO plans. I went back and re-read some of the commentary about the IPO and thought it would be interesting to share some...
by David Evans | Marketing
TechCrunch has a guest post from Eric Clemons, Professor of Operations and Information Management at The Wharton School. The article, Why Advertising Is Failing On The Internet, talks about how online advertising in it’s current format is doomed. This got me...