by David Evans | Dating Research, Marketing
Online Dating and Advertising Prove To Be A Good Match. 4Chan.org: 300m page views/mo; about $6k in revenue. @hendrylee links to Recession Hits Paid Sites Hard. Ad Network Reports 40% Drop in Dating CPMs. Some Still Saw Increase in Revenue I was playing around with...
by David Evans | Marketing
The recent annual meeting of the Interactive Advertising Bureau was a somber affair. For five years online was advertising’s growth business, but 2008 delivered a wake-up call: Online advertising isn’t immune to the recession, and it’s only just...
by David Evans | Marketing
Marc Procelli has a must-read post about the current state of online dating advertising. Marc has come up with some ideas about where he thinks the online dating market is going in 2009 by looking at various verticals. Given that the online distribution has changed at...
by David Evans | Marketing
Dating Ad Network (Disclaimer: client and advertiser) has undergone a massive upgrade. Members now can have unlimited number of banners per account; the whole network is now sub-divided into 20 niche dating categories; new banner formats added; etc. Blog post...
by David Evans | Dating Industry Finance
AOL clearly overpaid for social networking site Bebo last year and is paying for it’s miscalculation dearly. The original sale price was $850 million. Current asking price is said to be around $200 million. What was AOL thinking? This TechCrunch story goes into...