Online Dating Industry News January 6, 2012
After a bummer of a sale to FriendFinder Networks, which has proven adept at killing off perfectly good acquisitions, Nerve.com has launched a new dating site. Many people, myself included, consider Nerve/SpringStreet to have been the best “first wave”...Zoosk Claims 50 Million Members
Dating site are getting a little too comfortable announcing the total number of members over the lifetime of the service in their marketing pitches instead of say users active in the last 30 days. I feel like a crotchety old man having to write this same blog post...Tis the Season For Dating Site Spam
Not to pick only on Match and eHarmony, but their ability to keep affiliates in line seems to be less and less effective the closer we get to Valentine’s Day. Not sure if this is by design or not, but its been going on for months and is...Is Dating Site Affiliate Email Marketing Legal?
Like everyone else, I receive a ton of dating site affiliate marketing email. After forwarding offending examples to the dating sites in question so they could presumably fix things, it turns out that dating sites rely so much on affiliate marketing that only a few...Match Launches Customized Display Ads
When I logged into Match this morning I saw an ad for Verizon. At first I groaned at yet another wasted ad impression, not to mention that FiOS is not available here. Looking closer, I saw that Verizon has embedded several references to Match in the ad. Thats pretty...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
