During a Skype chat with Sam Moorcroft of Christiancafe.com yesterday, he mentioned that they received a great shout-out on Britain’s Got Talent. Referencing Simon’s Cowell’s break with fiance ­Mezhgan Hussainy, when a pair of contestants said they had met on a website called Christiancafe.com, host David Walliams  said: “There you go Simon, you could find a wife on there.”This is a good as a free plug as you’re going to get on television. Read more.

Match and eHarmony spend millions on tv ads, OkCupid has a deal with Bravo and POF spent a few hundred grand to be in a recent Lady Gaga video. Wonder how much traffic these efforts drive to the sites, or is it more about brand lift/awareness?