by David Evans | Marketing
This is brilliant. Who cares if only a few people take them up on the offer, thats not the point. Ad blocking is bad news for content providers until they figure out how to put money in their pockets some other way. This is a fantastic test of what people are willing...
by David Evans | Marketing
Neat that they used Match and OkCupid in the examples of Facebook “Sponsored Results” search ads. What other dating sites are going to participate in the bidding war for Facebook search. Sponsored Results are available to advertisers on a CPC and CPM basis, though...
by David Evans | Dating Safety, Marketing, Profiles & Matching, Social: Dating & Networking
The founder and chairman of eHarmony, Dr. Neil Clark Warren, is returning to the job of CEO! Its been years since we were graced with Dr. Warren’s presence on late-night tv, lets see what he can accomplish after ousting Jeremy Verba, the former Zynga exec who...
by David Evans | Marketing
How About We Couples Pre-Launch. I hate how FB shows which ads my friends like. Really don’t care. Look how OkCupid is showing what appears to be a tip on how to get more messages, smart. Are You Interested boob shots, par for the course. At $20/share, Facebook...
by David Evans | Marketing
Look what I found on Facebook today. HAW, busy spending tens of millions of dollars in VC money, has just launched an $150/month upscale dating deals service for couples, and yet they rely on this kind of bottom-feeder marketing. A sampling from the post: Girls ignore...
by David Evans | Dating Site Features, Interviews, Marketing, Mobile Dating, Online Dating Innovation
Gay-spotting mobile app Grindr gets around 1 million monthly visitors. Sex offenders in Louisiana must list their status on Facebook, other social media. What’s next, limiting what they can Like on Facebook? Where will the scarlet letters be featured on their...