At OKCupid, Openness is The Key to Success
Great article about OKCupid in the New York Times, Looking for a Date? A Site Suggests You Check the Data. In its fight against much bigger competitors like Match.com, PlentyOfFish and eHarmony, it has tried a number of marketing techniques, often with little success....The Guardian Releases Dating Book and a Film
Some interesting news regarding the Guardian newspaper’s Soulmates dating site. The online dating service, which runs on The Dating Lab platform, launched in 2004 to introduce likeminded readers of the Guardian to other likeminded readers. Just over five years...As if Online Dating Wasn’t Expensive Enough
Mark Brooks over at Online Personals watch says that online dating sites “could raise their prices without losing customers.” I almost choked on my drink reading that. With the rise in free an freemium-based dating sites, I think that subscription-based...Notes on Customer Acquisition and Viral Marketing From Andrew Chen
Andrew Chen recently led a session on customer acquisition and viral marketing at the First Round Capital CEO Summit. Andrew is a go-to guy on this stuff, deep background and the kind of person I’d like to get into a conversation with about viral harmonics (and...What Happened to the Online Dating Industry in September?
Reading the interview with Shaddi founder Anupam G. Mittal over at OPW. If you look at the UK market, in September we saw a dramatic fall. This is the third time I’ve heard this in a week, and not just in the UK. Wondering what factors are involved with this...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
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