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Reading the interview with Shaddi founder Anupam G. Mittal over at OPW.

If you look at the UK market, in September we saw a dramatic fall.

This is the third time I’ve heard this in a week, and not just in the UK. Wondering what factors are involved with this supposed drop in traffic/conversions across the online dating industry? Social networks dropping dating ads again like Myspace did last year, general consumer malaise, the economy, or is something else responsible?