Online Dating Industry Consulting & Commentary
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ComScore is refining its website audience measurement system for the purpose of helping advertisers better direct their marketing campaigns. The new system will separate online audiences into heavy, medium and light users.
Comscore, Nielsen, Compete Hitwise and Quantast are the major stats providers. It’s getting more and more difficult to differentiate between them all when you [...]
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Last weekend I stopped by the Boston Coworking party. A room full of Boston’s best web developers, an excellent DJ and free beer. A great way to start my vacation week.
As I have come to expect, I ran into Jay at Compete.com, and I grilled him about what they are up to. The Compete Attention [...]
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Compete has the latest on traffic to mainstream dating sites.
True, previously ranked 9th in terms of member logins, moved into the top five sites. Like many dating services, True sends email as a way to encourage paid subscriptions, and in February nearly 60% of member traffic came through this channel.
Match took the lead with nearly [...]
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A mixed bag of news this week for True.com.
Hitwise and other sites are reporting that true.com traffic doubled in the second week of feb. True now has more unique visitors per month than singlesnet and match.com combined which supposidly are #2 and #3. New myspace campaign ?
Paradigm Shift
The [...]
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According to Alex Mindlin at the New York Times (reg req’d), men and women are about evenly balanced at major dating sites, it’s the niche sites where women often outnumber the men.
I would like to know how Hitwise knows if visitors are men or women. Too bad they didn’t list the breakout of the sexes [...]
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