Welcome!
Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don’t miss our Tools & Services directory, useful to anyone running dating [...]
ComScore Tweaks Metrics System
July 27th, 2007 · No Comments
Compete’s Attention 200 for June 2007
July 24th, 2007 · No Comments
Last weekend I stopped by the Boston Coworking party. A room full of Boston’s best web developers, an excellent DJ and free beer. A great way to start my vacation week.
As I have come to expect, I ran into Jay at Compete.com, and I grilled him about what they are up to. The Compete Attention [...]
Daters Not Loyal to Dating Sites
March 30th, 2007 · 3 Comments
Compete has the latest on traffic to mainstream dating sites.
True, previously ranked 9th in terms of member logins, moved into the top five sites. Like many dating services, True sends email as a way to encourage paid subscriptions, and in February nearly 60% of member traffic came through this channel.
Match took the lead with nearly [...]
True.com in The News
March 15th, 2007 · 4 Comments
A mixed bag of news this week for True.com.
Hitwise and other sites are reporting that true.com traffic doubled in the second week of feb. True now has more unique visitors per month than singlesnet and match.com combined which supposidly are #2 and #3. New myspace campaign ?
Paradigm Shift
The [...]
More Women on Niche Dating Sites
February 26th, 2007 · 1 Comment
According to Alex Mindlin at the New York Times (reg req’d), men and women are about evenly balanced at major dating sites, it’s the niche sites where women often outnumber the men.
I would like to know how Hitwise knows if visitors are men or women. Too bad they didn’t list the breakout of the sexes [...]
