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Plentyoffish-OKCupid-Google-trends.png Traffic stats tell a story, as do what people are searching for. Here’s a Google Trends screenshot of PlentyofFish and OKCupid. See how POF is spiky and all over the place whereas OKC is a more gradual and stable curve? Also notice how many of the spikes in searches between the two happen in lockstep. Google Trends is simply another datapoint to consider.