eHarmony Prospers Thanks To Big Data

Nobody, and I mean nobody, is crushing social media marketing like HowAboutWe, but I do like some of the social media stuff coming from eHarmony. How Ironic that most of the eHarmony posts on this blog are about their technology. Its crazy that the media is *still* regurgitating the four-year-old self-published stats that an average of 542 people married every day in the US … [Read more...]

Mobile, Social and Big Data Will Revolutionize Online Dating

Happy Friday, I actually remembered to #followfriday some dating industry peeps on Twitter today. Follow me at @datinginsider. The dating industry is going to love Narrative Data. This paragraph from Monday Note supports my longstanding belief that dating sites are going to have to become more data-intensive like OKCupid to truly benefit from the submerged value just waiting to … [Read more...]

Cupid Fights Dating Site Scammers With Scamalytics

In 2008, IntroAnalytics launched their recommendation system for dating sites. As I expected, because every matching system vendor does this, they broadened their focus into anti-scam and e-commerce. Why? In part because getting dating sites to license a third-party matching system is incredibly difficult and behavioral matching works across all sorts of industries. The … [Read more...]

Dating Industry News 9-5-12

Rachel DeAlto is on a mission. A "flirt and relationship expert", she is als a practicing trial attorney the Founder and CEO of FlipMe Flirting Cards. DeAlto is positioning herself right in between Laurie Davis and Lori Cheek. I get several press releases every week from women who purport to be dating experts, its a very noisy market with hundreds of women competing for media … [Read more...]

Augmented Reality Makes Meeting People Easier

At the beach on Cape Cod this week, lots of seals but haven't see any great white sharks yet. Perfect weather for grilling and chilling. A few weeks ago I mentioned Klik, a cool facial recognition app based on's API that identifies people by name when you take their photo. Since then, Facebook acquired, and stated that they would be pulling their … [Read more...]

OkCupid: Building the Data-Driven Brand

OKCupid CEO Sam Yagan gave a presentation at the Digiday Data Marketing Summit. This is a fantastic slide deck, required reading for the entire dating industry. Complete with all sorts of juicy stats on member demographics, messaging trends and even some dating tips. Oh how I wish dating sites would de-silo their findings and share like this. This is part of the reason why OKC … [Read more...]

European Dating Fraud At All-Time High

Device reputation firm iovation did some research and found that the online dating fraud rate originating from Europe grew 357% between Q1 2011 and Q1 2012. The exact breakdown was: Q1 2011 = .22 Q2 2011 = .50 Q3 2011 = .66 Q4 2011 = .73 Q1 2012 = 1.02 This is great news for iovation's business model, while at the same time bad news for the online dating industry. … [Read more...]

Rocket Ninja Launches Lightweight Dating App Be3D

While we wait for society and dating sites to figure out how to do video profiles and videochat, the dating industry has had one option when it comes to getting past static profiles. OmniDate, which many readers will remember from iDates past, was the only pure-play avatar-based dating system. When I first tried Omnidate I sketched out exactly what they had to do to get to … [Read more...]

Dating Site Software Vendor Update

Time for some advertiser love and some considerations to ponder regarding what it takes to build a dating site with pre-fab'd dating software. Boonex announces an updated iPhone Android app for Dolphin, Mobile Licenses for $199. Dolphin replication and Dolphin cluster setup (is anyone else doing this with packaged dating site sofware?) Places Module with Events … [Read more...]