Researchers Don’t Think Online Dating Works

The Washington Post writes about the effectiveness of online dating: And yet, just this week, a new analysis from Michigan State Universityfound that online dating leads to fewer committed relationships than offline dating does — that it doesn’t work, in other words. That, in the words of its own author, contradicts a pile of studies that have come before it. In fact, this … [Read more...]

More Dates Brought To You By The Letter T

The amount of research being done in regards to mate-finding never ceases the educate and amuse me. Researchers at Nottingham Trent University have revealed how wearing a plain white t-shirt with a black letter 'T' on the front significantly improves the appearance of the wearer's waist: chest ratio (WCR) a major signal of masculinity and attractiveness to females. The … [Read more...]

OkCupid Hacked For The Win

This is the best article about gaming online dating I've ever read. Others have attempted to create super-targeted profiles, written books and been on tv, but Chris McKinlay has them all beat. From the Wired Article, How a Math Genius Hacked OkCupid to Find True Love: McKinlay used Python scripts to riffle through hundreds of OkCupid survey questions. He then sorted … [Read more...]

Online Dating Industry Update 11-12-13 is now making $200M a quarter. In the not-too-distant future it's going to be a billion dollar a year company. More at IAC. Now this is interesting, eHarmony gets into matchmaking at $5,000 a pop. Acquaintable has been acquired by LikeBright. Congrats to Nick and the LB team. There's a great new dating industry blog to check out. Talked to the founder today … [Read more...]

Analyst Commentary On Spark Networks

Over the weekend I wrote Investor Thinks Spark Networks Is The Next Netflix. An analyst at Insider Monkey had to say this about the original post. So, I believe there are obvious secular tailwinds benefiting online dating companies. Yet, Tilson’s argument for Spark Networks falls flat based on one of his basic premises. Tilson argues that JDate is an established business … [Read more...]

How About We… Write A Book?

Chiara Atik, HowAboutWe's resident dating blogger has written a book, Modern Dating. Offers advice on a range of topics, from how to send a relatively unembarrassing sext to how to make sure you're getting into a relationship for the right reasons. It will gently guide you through all the triumphs and pitfalls of what dating is actually like, from pre-date Googling, to … [Read more...]

The Science of Friendship

The Science of Friendship Project is an ongoing, research-driven organization focused on understanding multidimensional aspects of friendship. Check out the Science of Friendship blog and the report (PDF). … [Read more...]

Post-Valentine’s Day Wrap-Up

And so another Valentine's Day has come to pass. This year I did around 35 media interviews, actually a pretty light load this year. The sheer number of "relationship experts" who asked about guest-posting was unbelievable, probably around 50 people. 10 things dating sites won’t tell you. What does OKCupid want?: The mission of online-dating CEOs like Sam Yagan of … [Read more...]

Doing OkTrends One Better

Who knows when OkTrends will post again (it's been almost two years). In the meantime, I'd love to see dating sites do yearly reviews like this one from email service provider Mailchimp. I saw a lot of fascinating charts and graphs about dating site user behavior at Online Dating Summit, from mobile logins to messages sent and daily logins along with many of other KPI's (key … [Read more...]

Online Dating Summit Recap

It was great to see everyone at Online Dating Summit in Miami! Met a lot of readers from EU and AU as well as key players at top US dating sites. Many people were fried after Affiliate Summit in Vegas. My keynote presentation is at Sign up for the weekly digest of Online Dating Insider ( Follow me at @datinginsider … [Read more...]