by David Evans | Dating Research, Marketing
Nielsen has come up with incredible stats on the advertising spend of the dating industry. This is why cheap hosted sites with little marketing budget will never make it past the mom-n-pop stage. It’s amazing how much more the top sites need to spend to stay...
by David Evans | Marketing
I’m in New York today, taking the day to enjoy the city after a day with clients. I love the city (lived here in tthe mid 90’s) but I can’t wait to get back to Boston. Adrants writes about new True.com ads that at first glance make you think that men...
by David Evans | Marketing
Dating site rankings remain relatively unchanged from last month at Compete.com. – IAC/InterActiveCorp (IACI) owned Match.com moved up one spot in rank. While it’s not shown in this chart, total traffic to the site grew more than 50% from November to December,...
by David Evans | Dating Industry Finance, Dating Research, Marketing
Although Match.com, made up less than 5% of his holding company IAC’s $6.5 billion in sales last year, it accounted for more than 10% of the company’s $464 million in profits. In the past two years, Match has boosted the number of paying customers by a...
by David Evans | Dating Research, Profiles & Matching
Scientific American has taken online dating to task, applying various research methodologies and coming up with some interesting conclusions in an unfortunately titled article, The Truth About Online Dating. I’ve talked with some of the researchers mentioned....