by David Evans | Online Dating Industry
Years ago, eHarmony had a relationship with the ultra-Christian organization Focus on The Family. After the relationship was uncovered and fairly savaged in the press, eHarmony decided it drop the Christian dating angle and went more mainstream. Fast forward a few...
by David Evans | Marketing
Like everyone else, I receive a ton of dating site affiliate marketing email. After forwarding offending examples to the dating sites in question so they could presumably fix things, it turns out that dating sites rely so much on affiliate marketing that only a few...
by David Evans | Marketing
Successful dating companies pay extremely close attention to their daily revenues and related affiliate program performance, tuning payouts accordingly. Taking you eye off the ball, even for a day, can screw up your marketing numbers for the month. I’ve been...
by David Evans | Dating Industry Finance, Dating Markets, Dating Sites & Startups
I came across Patriot Dating, a great niche site to either embrace, or avoid, depending on your geo-political perspective. I can’t imagine talking about love of country on a first date, but still, an untapped (until now) market. Redemption clock for eHarmony is...
by David Evans | Dating Industry Finance, Dating Site Features, Mobile Dating, Online Dating Industry
eHarmony Premier launches, looks like they are pushing for one-time payment of $503.40. eHarmony has a lot of membership options these days. eHarmony also has a new CEO. Former Zynga general manager (Farmville) Jeremy Verba has jumped ship to helm the expanding dating...