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Dating Sites Don’t get Branding Yet

Last year Friendster was on the block for a cool $200 million. Shortly after, an astute lottery winner could pick it up for around $20 million. Recently, Viacom performed due diligence on Friendster and came back with an offer for $5 million. Friendster has raised...

Dr. Phil on Match.com

Match.com is paying Dr. Phil an undisclosed sum to offer dating advice to Match subscribers for $12.99 a month. “MindFindBind” will offer provocative tips and techniques, workshops and 50 video segments. Match CEO Jim Safka: We listened to our customers....

MySpace Streaks Ahead

Read/WriteWeb mentions a USA Today article which states Myspace has reached 47.3 members. Also of note, MySpace is signing up 160,000 new users A DAY according to MediaPost. Stunning numbers to be certain, but how long will they last? The USA Today article compares...

Date.com Adds Relationship Advisor

Date.com has hired Anna David to replace Brenda Ross a Relationship Advisor. David will write a monthly column devoted to contemporary dating and relationship issues, which will appear on Date.com’s interactive webzine “Date Info.� She will also write a monthly...

65% of UK Daters looking online

Parship.co.uk, a British subsidiary of Europe’s largest dating service with more than 1.5 million members, says that 3.6 million Britons used online dating services last year. That is 65 per cent of the 5.4 million Britons who are looking for a relationship and have...

The State of Online Dating Advertising

I used to work at an advertising agency. Suffice to say I enjoy good advertising. I’m reading “Lovemarks: The Future Beyond Brands” and thinking about how the dating industry approaches branding and advertising. I came across this ad and have to say...

Chemistry.com is live

Chemistry has emerged from beta and is now live. It’s unclear why Match didn’t add the new profile and questionnaire features to their existing mega-brand. This was a big mistake. Chemistry will not pose a serious threat to Eharmony unless they spend an...