by David Evans | Marketing
Compete say that AdultFriendFinder traffic is up almost 5%. I had no idea it was a top 20 domain. To what can we attribute the jump? New or increased ad spend? Sexier models in ads?
by David Evans | Profiles & Matching
Dr. LeRoy A. Stone has developed a Dating Partner Integrity Test. I couldn’t get past the first few paragraphs, but it looks like he’s adapting his existing Personnel Security Standards Psychological Questionnaire (PSSPQ) to online dating. Worth a look if...
by David Evans | Marketing
Comscore has released a list of top dating sites, with a focus on the European dating market. Meetic sure was smart to buy DatingDirect before they got too large. Bob Ivins, managing director for comScore Europe, says that usage of dating sites seems to peak in the...
by David Evans | Marketing
The initial television spot can be viewed at PerfectMatch by clicking the blue “TV Spot�? box to the right of the media player.
by David Evans | Online Dating Innovation
Dating simulators seem to becoming more popular these days. OmniDate helps people find life partners through online dating adventures by building highly interactive dating adventures. OnmiDate recreates real-life dating situations by using video and 3D animation....
by David Evans | Dating Research, Marketing
Nielsen has come up with incredible stats on the advertising spend of the dating industry. This is why cheap hosted sites with little marketing budget will never make it past the mom-n-pop stage. It’s amazing how much more the top sites need to spend to stay...
by David Evans | Dating Industry Finance, Dating Research, Dating Sites & Startups
Online dating site Match.com has decided that marketing dollars spent in the US on it’s home turf can only take the company so far, announcing it has acquired two international dating and social networking sites. From PaidContent: Online dating site Match.com...
by David Evans | Dating Research
Hitwise Dating Industry search terms for January, 2007.
by David Evans | Marketing
According to Alex Mindlin at the New York Times (reg req’d), men and women are about evenly balanced at major dating sites, it’s the niche sites where women often outnumber the men. I would like to know how Hitwise knows if visitors are men or women. Too...
by David Evans | Dating Markets
To some, the Internet is not always the best tool for the job. Around 150 women hopped a bus to the Spanish mountain village of Hoyocasero on Saturday to possibly make a love connection with the lonely rural men in the town, about 100 km from Madrid.How quaint. Via...