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Calculating Cost Per Acquisition

Andrew Chen on How to calculate cost-per-acquisition for startups relying on freemium, subscription, or virtual items biz models. User acquisition funnels and factors that influence ad performance. Also a case study video about the metrics of virtual goods.

Are You Interested Bidding Spotlight

Are you interested has launched a new feature on it’s Facebook application. Now you can bid to be placed on a special spotlight page. Use points to place a 6 hour bid. The higher you bid, the higher up you’ll appear. Top row gets 41 clicks on average. You...

Plentyoffish is Hiring

As Plentyoffish continues to grow, owner Markus Frind is looking to hire additional staff. He is tired of building servers and tending to storage arrays. Great problems to have when you’re making several million dollars a year working a few hours a day. I...

Online Dating Insider RSS Feed Update

Given that this blog has been around for six years and had several addresses, people have subscribed to multiple versions of the RSS newsfeed for Online Dating Insider. Every since Google made changes to how feeds are accessed this week, I’ve noticed a drop in...

Comments Working Again

Comments are back up, for the most part. I bit the bullet and upgraded to a new theme as well. There may be a few issues with font sizes, please use the contact form and let me know if anything looks funky.

Upgrading Comment System

The recent onslaught of comments (thank you!) and the release of the new Intense Debate comment system (which works well with this blog platform), made it clear it was time for a change. Comments may be flaky for a few hours, I ask that you be patient, your comments...

be2 Raises €15 Million

European VC Index Ventures has pumped €15 Million into dating site Be2. The test is mainly based on the “New York Longitudinal Study” about the five factor model of personality development and Sternberg “triangular theory of love.” I took the test. Seemed...