European VC Index Ventures has pumped â‚¬15 Million into dating site Be2. The test is mainly based on the â€œNew York Longitudinal Studyâ€ about the five factor model of personality development and Sternberg â€œtriangular theory of love.â€ I took the test. Seemed very basic in nature. Personality testing aficionados, what do you think about it?
The user demographic of be2 is also slightly older, compared to other dating sites, with an age range of 25 â€“ 69 years and a majority of users aged 30 â€“ 49 years. Not a demographic well served by most dating sites. Perhaps as a results of this focus it now has 12 million members in 34 countries and was cash flow positive 6 weeks after a launch, despite having 225 employees.
- $1.00 per month as part of a special offer.
- 3 Months at $64.99 per month.
- 6 months for $38.99 per month.
There is something fishy here, between the number of employees, members and finance situation, things don’t add up.