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Online Booty Call’s Failure a Success

by | Marketing

Online dating press releases are typically poorly written and painful to read, often appearing as if written by an investor and CTO with a superiority complex. When I read that OnlineBootyCall reached the one million member mark with only one reported marriage I did a...

GoFish Launches Branded Dating Show

by | Interviews, Marketing

Video sharing site GoFish is promoting it’s online reality contest, American Dream Date, by posting footage on other video sharing sites. Jet Set energy drinks are the sponsor of the show, which is using social networking to build it’s brand. Listen to the...

Be My Ex

by | Marketing

BeMyEx is a spoof site promoting the new movie My Super Ex Girlfriend. The intro video reminds many of the LOST tv show spoof site for the Hanso Corporation, which has been playfully hacked recently. The BeMyEx site features a fun quiz, your answers move a heart...

True Increases ad Spend

by | Dating Industry Finance, Marketing

True.com has been ranked as the nation’s No. 1 dating site, according to Hitwise’s May 2006 report on lifestyle dating Web sites. I’m glad to see this finally happen, what with Match, Yahoo and PlentyofFish saying they are so popular, I’m glad...

Match Fights Bachelorism

by | Marketing

Match has a new tongue-in cheek site at Bachelorism.org. I feel the need to go into Adrants mode when I see this kind of marketing. This really needed to be a video, not a static PDF. There are so many fun things they could have done. Where the heck is Dr. Phil? Can...