Much of my work in the online dating industry involves working with startups looking for a way to leapfrog their way into a market-leading position in a particular niche. Other times it’s developing new growth strategies for established sites that are looking to crack the top 10, or struggling to stay there.
I’ve spoken with many startups consisting of a single person with an idea and the drive and ambition to see their vision realized. The one thing almost every one of these people lack is funding. It’s near impossible to raise VC for a startup dating site these days, the risk factor is off the charts. This leaves most people to hatch their idea and work on the site when they come home from work and on weekends. A select few are able raise angel financing from friends and family to work full time on their labor of love.
A typical call from a dating site startup goes something like this:
I paid a developer a lot of money for a site and the developer has become unresponsive to my ongoing needs. I’m not sure how much to spend on marketing, or where to spend it. I don’t have a strategic plan for moving forward, and I feel overwhelmed thinking of everything I have to accomplish in order to launch, let alone achieve profitability.
They can’t launch with a 1/2-finished site, or worse, launch with a broken site that doesn’t meet the minimum requirements of today’s online daters. They have a To Do list as long as their arm and not enough time in the day to get things done. Stuck between a rock and a hard place.
Or, as is often the case, the caller has a live site not getting the traction they expected after three, six or even nine months. The person has usually burned through what they consider a significant amount of capital and earned a lot of grey hairs for their efforts. This is especially frustrating, they have earned their startup battle scars and need a fresh strategy for getting out of the red.
Most people can’t afford a typical five-figure consulting engagement, and all dating site startups need similar help. To this end I am putting together a new consulting product to address the needs of startup dating sites.
Typical startups have a different problem set than established players. The new consulting arrangement will cover issues common to all dating site startups. Generally things will start out broad in scope, further refinement of the focus of the engagement occurs naturally as familiarity and understanding grows between us.
The new practice will be structured to reflect the where the company is in it’s life-cycle; startup, crossing the chasm, mainstream adoption to exit strategies. I suspect most interest will be in the startup mode, although I have been speaking with several sites who are mid-tier and need a push to progress to the next level.
To manage time and costs, I’m testing the new Ether pay-per-call service. It’s easy to schedule a call where we can address a predefined list of questions. You provide the initial list and I will suggest additional topics prior to the call. From this list, during the call we will begin to develop a plan of action tailored for your specific circumstances. You get the benefit my years of experience in a condensed a la carte format where you can purchase as much time and expertise as you need.
The first phone call is an hour long minimum and will be used to establish a baseline status of your company, site, resources available, expectations and goals. Additional hours can be easily added. More often than not, the initial discussion and questions bring about more of the same as we zero in on your specific needs.
If you are seeking insights into how to accomplish any of the following goals for your dating site or social networking service, this new offering may be right for you.
- Drive more traffic to your site
- Increase conversion rates
- Free or paid subscription
- Service differentiators
- Marketing strategy
- New features (VOIP, chat, mobile, games, anonymous calling)
- Comprehensive site evaluations
- Other specific issues you define
All calls are confidential and you will receive an brief summary outlining key points of discussion.
Call Me to schedule time on the phone, affordable advice immediately. Get the information you need, when you need it. No long term consulting arrangements, contracts or hassle.
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