by David Evans | Dating Sites & Startups, Marketing, Social: Dating & Networking
A new year, and like clockwork a whole slew of unintelligible press releases right before iDate. This one is a real winner. Go take some aspirin before reading any further. Did You, Inc. Releases an All New Social Networking Website Called DidYouDate.com Which is...
by David Evans | Dating Research, Marketing
Markus links to a great post comparing unique visitors vs. actual member logins to dating sites and show the top 10 rankings for each. …Ranking online dating sites purely on visitor traffic is flawed; membership is a prerequisite to use the services, and member...
by David Evans | Marketing, Uncategorized
Walking around Manhattan I came across these ads for Dumpcupid. I thought it might be for a dating site, but it’s for Herbal Essences. A couple of videos of a fat guy impersonating Cupid. I got drawn in but I’m definitely not their demographic
by David Evans | Marketing, Profiles & Matching
Jessica Mintz at Businessweek shines a spotlight on online dating. Yahoo, ranked the number one site, declined 14 percent in November compared with the previous year. Match.com had 12 percent fewer visitors in November, year-over-year. Match made $80 million last...
by David Evans | Dating Site Features, Marketing
As I previously mentioned, Yahoo Personals has rolled out a few enhancements to the service. Have you seen the overview of the new customizable profile? Very nice. I like the idea of being able to customize the quick view, displaying the traits you feel most important...
by David Evans | Marketing
ProfileHelper Gift Certificates are the perfect holiday gift idea for single friends and relatives interested in online dating. $149.95 is pretty steep for a conversation and a profile polish but what’s 14,995 pennies for someone you care about? Match is...