Trends in Online Dating Sites
Dating site rankings remain relatively unchanged from last month at Compete.com. – IAC/InterActiveCorp (IACI) owned Match.com moved up one spot in rank. While it’s not shown in this chart, total traffic to the site grew more than 50% from November to December,...Older Daters Worth More to Dating Sites
Although Match.com, made up less than 5% of his holding company IAC’s $6.5 billion in sales last year, it accounted for more than 10% of the company’s $464 million in profits. In the past two years, Match has boosted the number of paying customers by a...Why I like Compete
Andy over at the Compete blog sent me a link to the top 20 sites in terms of time spent. When do other stats companies do this? Nice touch. Their offices are right down the street, I think an interview is in order.Where We Spend Our Time
Compete says only 20 domains capture a whopping 39% of all our time spent online. Adultfriendfinder was a surprise on the list. In recent weeks, several people have turned me on to Quantcast, which contains lots of interesting data along side general traffic stats. I...Match.com Shoots for Unsexy in New Ads
Adrants says: After Bob Garfield demolished them for disseminating unrealistic online puffery, we’re impressed by Match.com’s latest initiative, which takes a more intelligent approach than vapid sex-obsessed competitor True. The aim is to draw warmth to...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
