Myspace or Yahoo, Pageviews or Quality?
A long article in Adweek examines how advertisers and media buyers consider the value of pageviews and uniques when deciding on where to place the bulk of their ad dollars. The MySpace audience is spending less time per-page, racking up 4.5 pages per minute, as...Gentlemen, Start Your Speed Dates
I only caught the highlights of the Daytona 500 over the weekend, talk about exciting! The NY Times (reg req’d) says that Harlequin and Nascar are teaming up on a series of 16 paperback books that feature Nascar prominently. I didn’t know that romance...Alexa Rolls Out New Stats
Reach has changed from a user-per-million figure to a simple percentage figures, much easier to comprehend IMHO. Traffic rank and page views include a breakdown of your ranking by country, and a listing of the top visitors by country. Via...Sobering Valentine’s Day Statistics
Investors Business Daily has a great article chock-full of statistics about the health of the online dating industry. Last year, only 10% of Internet users visited at least one online dating site, down from 16% in 2005 and 21% in 2002, says the report by Jupiter...Guess Who’s Advertising on Myspace?
Looks like Mate1 is following True and Match by buying up cheap Myspace ad inventory. I’m waiting for some intrepid single to make an end run around dating sites by buying ad space on Myspace and putting up his photo with a link to his Myspace page or personal...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
