Luvoo’s Kooky Growth Strategy
Infamous “pink sheet” dating site Luvoo is going to start charging members $29.95 a year, ditching the free subscription model. Luvoo mentions stock prices of their competitors in all their press releases to show how warm and fuzzy they are. Feels like a...True.com’s Latest Marketing Ploy
I’m seeing more and more Myspace profiles like this one of a young woman who says: Friends keep asking me to take revealing pics of myself. I’ve taken some but myspace won’t let us post nude pics. If you want to see my revealing ones, I’ve...Ze Frank on True.com
This is hilarious. Ze Frank, who hosts a great daily videoblog, has a segment about the True.com video ads that are showing up in places like Myspace. Watch him chat back and forth with the video ad, thinking the girls in the ads are actually chatting live with him,...Online Dating Gender Balance
Hitwise has issued a report on the balance of the sexes on popular dating sites. The numbers measure traffic, not membership on the specific sites. Right there I see a red flag. Without transparency into how Hitwise figures out if you’re a man or a woman, what...AdultFriendfinder Traffic Jump
Compete say that AdultFriendFinder traffic is up almost 5%. I had no idea it was a top 20 domain. To what can we attribute the jump? New or increased ad spend? Sexier models in ads?
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
