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Find Love in a Bottle

by | Marketing

Two Bordeaux-based wine wholesalers, Omnivins and Chateau en Bordeaux, are using wine bottle labels to promoting a new wine by bringing single wine lovers together via an online dating site. The concept, known as Soif du Coeur (Thirsty Heart), involves buying a 3 Euro...

Why is this Match.com Member Crying?

by | Marketing

In preparation for an interview with one of Match’s “It’s Ok to Look” spokes-singles I logged in this morning and this is what I saw on the home page. A photo of a crying man touting the fact he is not wearing underwear. I’ll tell you why...

Friday Weekly Wrapup for 5/18/07

by | Marketing

Nelson Rodriguez at Love Access in a dating scammer tell-all. Moving from typical Nigerian Ghana to mail-drops to Russian mail order bride scammers. Why didn’t I think of making profiles on Match via my own affiliate ID and taking the money for myself? Those...

Online Dating Ad Spend Continues to Increase

by | Marketing

Online dating ad spend data from Brandweek’s Kenneth Hein: True.com is going to spend $90 million on advertising over the next 12 months. If you think True’s membership doubling in the last 12 months has anything to do with safer dating I’ve got a...

Animated Match Ads a Spoof?

by | Marketing

Match gets animated, via Adrants. I think these ads must be a hoax, they are insane. Reminds me of a Tim Burton film. In the more-sane department, Match CEO blog has photos from the “Rejected” commercial shoot.