POF Ad Speaks Plainly
I love this POF ad. All text, written in the first person, features bad grammar and I bet it’s going to drive a ton of signups.A Tale of Two Commercials (eHarmony & Match)
Last night I watched two dating site commercials. An official one from eHarmony and a spoof Match commercial which ran on Saturday Night Live. The two commercials perfectly illustrate the differences between the two leading paid/serious dating sites in the US. First,...Two Sides of The Sugar Daddy Debate
Coffee Meets Bagel Partners With Starbucks
Nice to see CoffeeMeetsBagel doing a partnership with Starbucks. Trading in credits (Beans) for a Starbucks card makes perfect sense given the name of the company and the fact that so many dates start at a coffee shop. More and more group, location-based and real-time...Facebook Launches New Conversion Measurement
Fantastic weekend in Miami at the Online Dating Summit. Thanks to Walter and Andreas for putting together a solid weekend of panels and networking. Several 3am nights, a huge stack of business cards and I’m back home where it’s 8 degrees out. Keeping that...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
