PlentyofFish has Plenty of Advertising Space
Ads.pof.com now has more inventory available that will be sold as IAB standard ad sizes. When creating a new campaign, this feature will be available to users who have deposited more than $1000 into their account with ads.pof.com.35 million impressions per day are...Viral Marketing on Facebook Isn’t Dead Yet
Many developers were more than concerned about Facebook phasing out application-based Notifications on March 1st. Companies are instead focusing on creative ways to increase user engagement, including asking for virtual gifts, wall messaging and fan page posts. More...Tasty Takeover Advertising
Most people would agree that online dating advertising leaves a lot to be desired. Except for a few instances like Match and even eHarmony’s latest ads, 18 year-olds co-ed boobs is about as creative as the industry gets. I uploaded some of the first paid banner...Zoosk is Crushing All Dating Site Traffic
Look at this ComScore data on Zoosk vs. Match and Singlesnet. Of course we don’t know what is driving this gargantuan traffic spike, but Zoosk raised $30 million, and if they poured some of that into a marketing campaign (Zoosk ads are everywhere), that could...Google Trends Comparison Between OKCupid and PlentyofFish
Traffic stats tell a story, as do what people are searching for. Here’s a Google Trends screenshot of PlentyofFish and OKCupid. See how POF is spiky and all over the place whereas OKC is a more gradual and stable curve? Also notice how many of the spikes in...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
