by David Evans | Dating Sites & Startups, Marketing, Mobile Dating
The latest Zoosk ads on Facebook are trying to use educating singles as a marketing hook. Very clever. Well actually common sense but this is a step in the right direction for Zoosk. Educating singles on how to make the most of their Zoosk membership is a good thing....
by David Evans | Marketing
A core group of dating executives that have been reading this blog since it started in 2002 and that number has grown over the years as we spent more and more time talking to dating site executives, speaking at iDate and helping the media make sense of the online...
by David Evans | Marketing
Adding around 50,000 members a day, the originally-Facebook-based AreYouInterested thinks online dating is stupid. Made me laugh, made me click, mission accomplished.
by David Evans | Dating Sites & Startups, Marketing
Pretty much every woman who has tried to contact me has been a spam/scammer but I still appreciated this bit of holiday cheer from Smartdate. Why do I know they are scammers? Every woman had a photo, they were all hot and every email said to contact them at yahoo or...
by David Evans | Marketing, Social: Dating & Networking
From Business Insider: Facebook may not overtake Google as the primary way we search, but for dating sites like Match.com the worlds largest social network is currently sending more traffic than Google. Not a surprise if you consider the massive amount of dating site...
by David Evans | Marketing
I changed my relationship status on Facebook from Single to Its Complicated this morning. Sure enough the ads went from 100% dating to totally generic junk. Changing back to Single, its dating ads all the way down the column. Given that 24% of online display ads are...