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Match Fights Bachelorism

Match has a new tongue-in cheek site at Bachelorism.org. I feel the need to go into Adrants mode when I see this kind of marketing. This really needed to be a video, not a static PDF. There are so many fun things they could have done. Where the heck is Dr. Phil? Can...

Match Extends MSN AGreement

Match.com today announced the extension of its global relationship with MSN. The multi-year agreement expands the companies’ existing partnership, which began in 2000. The MSN Dating and Personals service(1) powered by Match.com attracts more than 30 million...

True.com Almost Gets Social Networking

After watching True continue to appeal to lower and lower functions of the brain, my guess was the next round of ads would be comprised of nothing more than a pair of talking breasts. Imagine my surprise when I saw this ad on Myspace. Instead of areola, Myspacers are...

Myspace Offers Controlled Hubs

Mediaweek talks about Myspace adding program channels designed for advertisers who wants a more controlled environment for their messaging. Photo reviews of 3 million daily uploaded files are planned and FIM is talking with 10 companies a week, the acquisition are...