by David Evans | Marketing
Match has a new tongue-in cheek site at Bachelorism.org. I feel the need to go into Adrants mode when I see this kind of marketing. This really needed to be a video, not a static PDF. There are so many fun things they could have done. Where the heck is Dr. Phil? Can...
by David Evans | Online Dating Industry
Match.com today announced the extension of its global relationship with MSN. The multi-year agreement expands the companies’ existing partnership, which began in 2000. The MSN Dating and Personals service(1) powered by Match.com attracts more than 30 million...
by David Evans | Dating Industry Finance, Dating Research
Holy cow. Plentyoffish AdSense check for $901,000. Subtract $5,400 for hosting/month and Instant Messenger at $8,000/month and you have a nice little internet company going for one guy. I love his blog title, The Paradigm Shift subtitled Adapt or die. Favorite entry,...
by David Evans | Marketing
After watching True continue to appeal to lower and lower functions of the brain, my guess was the next round of ads would be comprised of nothing more than a pair of talking breasts. Imagine my surprise when I saw this ad on Myspace. Instead of areola, Myspacers are...
by David Evans | Marketing
Mediaweek talks about Myspace adding program channels designed for advertisers who wants a more controlled environment for their messaging. Photo reviews of 3 million daily uploaded files are planned and FIM is talking with 10 companies a week, the acquisition are...