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Holy cow. Plentyoffish AdSense check for $901,000. Subtract $5,400 for hosting/month and Instant Messenger at $8,000/month and you have a nice little internet company going for one guy. I love his blog title, The Paradigm Shift subtitled Adapt or die. Favorite entry, “Any Idiot Can Make millions off Google.”

Another good one is about American Singles 34-person development staff and and 30 person infrastructure group. Puts into perspective how resource (capital and personnel) a large dating site can be if you’re not watching the bottom line close enough.

$6.00+ per free signup w/o viral marketing, Google making $30+ per user per toolbar download, Markus is not very good at keeping his and Google’s competitive advantages private, which is good news for everyone else. I agree 100% that at this point in the dating game he is correct in saying that you have to be at the top, buying your way into the dating market does not work.

I’m sure this is going to heat up in the comments section, interested to hear your thoughts on POF and Adsense.

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