Recognizing that almost 39 million American singles did not vote in the 2000 presidential election*, Match.com, the global leader in online dating offering the industry’s most advanced and comprehensive science-based matching technologies, is launching a voter awareness and registration drive designed to mobilize the nation’s singles, both men and women of all political affiliations.
Match.com’s voter awareness program, called “Every Single Vote Counts,” will consist of online and offline communications programs providing singles with information on why they should register to vote and giving them resources to get signed-up in their local communities. Match.com will also be conducting research on how singles perceive the issues and the Presidential candidates themselves. This data will be released throughout the course of the campaign.
Offline, Match is planning to provide voter registration information at upcoming MatchLive events for singles around the country and will host debate watching parties for singles after the Democratic and Republican National Conventions this summer.
