Online Dating Insider

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Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don’t miss our Tools & Services directory, useful to anyone running dating [...]

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A big welcome to SkaDate, the latest sponsor of Online Dating Insider.
I’m in North Carolina working on a new dating site. Last night was a big night out with the client, who knows how to have a good time. Asprin and strong coffee, stat!
The news this week was all about the new Chemistry.com attack ads [...]

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2007 marks the 20th anniversary of  Lavalife. Originally called Teleclassifieds, Lavalife was founded in 1987 by five young Toronto-based entrepreneurs who had been experimenting with then-breakthrough IVR technology (Interactive Voice Response). Since 1987, the company has grown to become one of the largest providers of phone-based personals services, the #1 online dating site in Canada, [...]

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Hot or not goes free: They buy into the idea that free dating sites will subsume paid sites. To some extent I agree. Sites like Match hit a ceiling and have to grow by acquisition and international expansion. Free sites are taking away some of the thunder of paid sites- social networking sites, not free [...]

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Online Personals Watch has an interview with Marina Glogovac, the CEO of Lavalife. Diverse and synergistic revenue streams, Click-at-a-Flick, mobile dating and new products and services are discussed.

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Dating site owners continue to get out of the market while the getting is good. A few more consolidations and it’s going to be a handful of mega-sites and a thousand niches struggling to survive.
In today’s news, it looks like Vertrue has found a buyer, although shareholders are not happy about the price. According to [...]

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Enjoying the nice traffic spike from the link from the New York Times True.com article.
Lots of IT-related posts about dating sites recently. Today, Level 3 announces it has launched an Internet-based phone service for online dating service Lavalife. Lavalife, which has more than 600,000 active members, assigns dedicated phone numbers to customers so they don’t [...]

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Markus says that Lavalife is for sale. Actually, the whole company, Vertrue, is on the block.
Vertrue could fetch around $640 million including debt or around $43 a share, The Post said quoting its sources.
However, its sources said the company could get more than $50 a share given its estimated growth rate, the Washington Post added.
More [...]

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