by David Evans | Marketing
Adrants is one of my favorite places to read about the wild and wacky world of advertising. BoingBoing links to an Adrants video of a hot Italian guy trying to say the word “orgasms” for a Lavalife ad. Interesting to see LL promote intimate encounters so...
by David Evans | Uncategorized
A big welcome to SkaDate, the latest sponsor of Online Dating Insider. I’m in North Carolina working on a new dating site. Last night was a big night out with the client, who knows how to have a good time. Asprin and strong coffee, stat! The news this week was...
by David Evans | Dating Sites & Startups
2007 marks the 20th anniversary of Lavalife. Originally called Teleclassifieds, Lavalife was founded in 1987 by five young Toronto-based entrepreneurs who had been experimenting with then-breakthrough IVR technology (Interactive Voice Response). Since 1987, the...
by David Evans | Uncategorized
Hot or not goes free: They buy into the idea that free dating sites will subsume paid sites. To some extent I agree. Sites like Match hit a ceiling and have to grow by acquisition and international expansion. Free sites are taking away some of the thunder of paid...
by David Evans | Dating Sites & Startups
Online Personals Watch has an interview with Marina Glogovac, the CEO of Lavalife. Diverse and synergistic revenue streams, Click-at-a-Flick, mobile dating and new products and services are discussed.