2007 marks the 20th anniversary of Lavalife. Originally called Teleclassifieds, Lavalife was founded in 1987 by five young Toronto-based entrepreneurs who had been experimenting with then-breakthrough IVR technology (Interactive Voice Response). Since 1987, the company has grown to become one of the largest providers of phone-based personals services, the #1 online dating site in Canada, a leader in mobile-based personals services, and an industry leader throughout the globe.
20 years is a long time in this business, congrats to Lavalife for making it this far, which is quite an accomplishment given the tumultuous nature of the dating market.
Via PR Leap.
