by David Evans | Dating Research
Dirk Pflitsch at Online-Dating-News has published an analysis “Online Dating Companies in Germany” which is based on a paper based survey filled out by 46 of 60 mayor players. Dirk contends that Jupiter We estimated a €116 million market in 2006 while...
by David Evans | Dating Research
Advertising spending for dating services: This has been our for a while but I wanted to get it into the Research section.
by David Evans | Dating Research, Marketing
Compete has the latest on traffic to mainstream dating sites. True, previously ranked 9th in terms of member logins, moved into the top five sites. Like many dating services, True sends email as a way to encourage paid subscriptions, and in February nearly 60% of...
by David Evans | Dating Research, Marketing
Nielsen has come up with incredible stats on the advertising spend of the dating industry. This is why cheap hosted sites with little marketing budget will never make it past the mom-n-pop stage. It’s amazing how much more the top sites need to spend to stay...
by David Evans | Dating Industry Finance, Dating Research, Dating Sites & Startups
Online dating site Match.com has decided that marketing dollars spent in the US on it’s home turf can only take the company so far, announcing it has acquired two international dating and social networking sites. From PaidContent: Online dating site Match.com...