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Daters Not Loyal to Dating Sites

Compete has the latest on traffic to mainstream dating sites. True, previously ranked 9th in terms of member logins, moved into the top five sites. Like many dating services, True sends email as a way to encourage paid subscriptions, and in February nearly 60% of...

Dating Service Ad Spending Growth

Nielsen has come up with incredible stats on the advertising spend of the dating industry. This is why cheap hosted sites with little marketing budget will never make it past the mom-n-pop stage. It’s amazing how much more the top sites need to spend to stay...