Online Dating Insider

Welcome!
Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don’t miss our Tools & Services directory, useful to anyone running dating [...]

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I’m happy to welcome Bonefish as the latest Online Dating Insider sponsor. Bonefish has been providing white label dating solutions for a decade. Click on the ad to learn more about how Bonefish can help you start your dating site.
Online Dating Insider is perfect vehicle to get your brand noticed by online dating executives. Background [...]

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Marc Porcelli at Azoogle blogged about John Battelle blogging about Google Ad Planner Data Vs. Comscore. Of particular interest, Google’s bias toward it’s network and underreporting of visitors.
Marc, you need your own blog, I’m not going to link to a Plaxo blog, contact me if you want help setting up a new one.
Marc’s blog is [...]

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According to TechCrunch, Google has launched an affiliate ad network. What will this mean for Commission Junction as well as small affiliate networks? Also mentioned, the beta of Google’s Pay-Per-Action service.
Rate this: 3.1

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True.com intends to increase its advertising budget by approximately 70 percent — to $75 million — over the next year. True is one of the top 100 most-visited sites in the United States, and has nearly 25 million members, with more than 30,000 new online daters joining each day.
The expanded budget will primarily serve as [...]

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While researching different advertising solutions I came across the AdBrite Dating Category. This gives a good overview of the types of ads, daily pageviews and unique visitors found on many dating sites. Useful if you’re looking for dating sites to advertise on.
Rate this: 3.1

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The FriendFinder Network has launched a millionaire matching site called Millionairemate.com.
The purpose of the MillionaireMate site is to make it as easy as possible for you to meet ambitious, successful people, using the power of the Internet. At MillionaireMate, you’ll find a community of people using the site as a tool to make connections [...]

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Clickconverters.co.uk has announced they are offering Webfinder cost per click advertising for the Online dating Industry.
Text links advertisements can be displayed nn the following sitess:
Msn.co.uk - Results are displayed when you click onto the ‘Maps’ tab. Three WebFinder results appear at the top and a further 5 at the bottom under the map.
Tiscali.co.uk - [...]

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Longtime sponsor Userplane is Money.
We’re excited to announce the launch of Userplane Money, an unprecedented new rev-share platform. When your visitors use Webmessenger and Webchat, you can now earn revenue from the ad views they generate. The more ads displayed, the more money you make. It’s that simple. There are no fees to participate, and [...]

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Time Magazine has named eharmony.com one of the top five worst sites on the web. Ouch, that’s going to leave a mark.
Personality profiling will be front and center in coming months.
Markus gets it right, the Chemistry.com “Rejected” anti-eHarmony campaign initiated the investigation into eHarmony’s exclusionary practices (if reporters copying what other reporters say without [...]

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