Online Dating Industry Consulting & Commentary
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Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety, finance and other issues important to the online dating market. Don’t miss our Startups directory, useful to anyone running dating or social networking [...]
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In a previous post I mentioned that Friend Finder Networks had an amazing advertising solution right under their nose but are distracted with the IPO plans. I went back and re-read some of the commentary about the IPO and thought it would be interesting to share some of it.
For people who think starting a dating [...]
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TechCrunch has a guest post from Eric Clemons, Professor of Operations and Information Management at The Wharton School. The article, Why Advertising Is Failing On The Internet, talks about how online advertising in it’s current format is doomed.
This got me thinking about the relationship of advertising to free online dating sites. I started out thinking [...]
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Online Dating and Advertising Prove To Be A Good Match.
4Chan.org: 300m page views/mo; about $6k in revenue.
@hendrylee links to Recession Hits Paid Sites Hard. Ad Network Reports 40% Drop in Dating CPMs. Some Still Saw Increase in Revenue
I was playing around with the AdWords Traffic Estimator, looking at the costs associated with the keywords [...]
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The recent annual meeting of the Interactive Advertising Bureau was a somber affair.
For five years online was advertising’s growth business, but 2008 delivered a wake-up call: Online advertising isn’t immune to the recession, and it’s only just begun.
The reality for publishers is they’re facing a flat market at best in 2009. Including search marketing, online [...]
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Marc Procelli has a must-read post about the current state of online dating advertising. Marc has come up with some ideas about where he thinks the online dating market is going in 2009 by looking at various verticals.
Given that the online distribution has changed at a robust rate in the last six months or so [...]
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Dating Ad Network (Disclaimer: client and advertiser) has undergone a massive upgrade. Members now can have unlimited number of banners per account; the whole network is now sub-divided into 20 niche dating categories; new banner formats added; etc. Blog post describing the changes in detail.
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AOL clearly overpaid for social networking site Bebo last year and is paying for it’s miscalculation dearly. The original sale price was $850 million. Current asking price is said to be around $200 million. What was AOL thinking? This TechCrunch story goes into detail about how Bebo was so much better than other social networks [...]
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Google has launched a system which makes it easier to create display ads. This is good news for dating sites who have relied on Google text ads.
Today we released the AdWords display ad builder, which lets you create professional-looking display ads in AdWords without needing to hire a designer or start from scratch. If you’ve [...]
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In my previous post I continued to admonish the dating industry for the continued poor state of targeted advertising. Besides social networks, no other websites gather such a broad swath of personal information. Social networks have leapt far ahead of dating sites when it comes to advertising and dating sites continue to leave money on [...]
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