Online Dating Industry Consulting & Commentary
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Take a moment to realize that coked-up airbrushed sickly supermodels with big boobs (otherwise known as online dating advertisements) are not a universal depiction of ultimate beauty. Snip: “This is a woman of the Mursi tribe, wearing boar’s tusks, which traditionally would be considered men’s decoration. The Mursi women are famous for their clay [...]
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Look at these PlentyofFish ads. Defecating animals, the usual “hot girls messaged you at POF” and now we have ads that trick members into clicking them because they look exactly like, and are positioned directly next to, photos of people on the site. Crap ads (literally) and click scams, welcome to the worlds largest [...]
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Online advertising has always fascinated me. Back in 1994 I was part of the group that posted the (arguably) first paid banner ads on a major network. The AT&T banners, part of the “You Will” campaign, had a 78% clickthrough rate on WIRED Magazine’s Hotwired network.
Lately I’ve been talking to a lot of people about [...]
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Dating Ad Network now lets members monetize ad spots within their network of Dating-related sites. More info and signup at www.DatingAdNetwork.com.
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A warm welcome to our latest sponsor. Viximo provides a turnkey virtual goods platform for dating, gaming and social sites, available on the web and mobile phones. They also have a developer kit for the iPhone which makes creating mobile content a snap.
Over the past year I’ve gotten to know the viximo team, and being [...]
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In a previous post I mentioned that Friend Finder Networks had an amazing advertising solution right under their nose but are distracted with the IPO plans. I went back and re-read some of the commentary about the IPO and thought it would be interesting to share some of it.
For people who think starting a dating [...]
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TechCrunch has a guest post from Eric Clemons, Professor of Operations and Information Management at The Wharton School. The article, Why Advertising Is Failing On The Internet, talks about how online advertising in it’s current format is doomed.
This got me thinking about the relationship of advertising to free online dating sites. I started out thinking [...]
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Online Dating and Advertising Prove To Be A Good Match.
4Chan.org: 300m page views/mo; about $6k in revenue.
@hendrylee links to Recession Hits Paid Sites Hard. Ad Network Reports 40% Drop in Dating CPMs. Some Still Saw Increase in Revenue
I was playing around with the AdWords Traffic Estimator, looking at the costs associated with the keywords [...]
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The recent annual meeting of the Interactive Advertising Bureau was a somber affair.
For five years online was advertising’s growth business, but 2008 delivered a wake-up call: Online advertising isn’t immune to the recession, and it’s only just begun.
The reality for publishers is they’re facing a flat market at best in 2009. Including search marketing, online [...]
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Marc Procelli has a must-read post about the current state of online dating advertising. Marc has come up with some ideas about where he thinks the online dating market is going in 2009 by looking at various verticals.
Given that the online distribution has changed at a robust rate in the last six months or so [...]
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