In a previous post I mentioned that Friend Finder Networks had an amazing advertising solution right under their nose but are distracted with the IPO plans. I went back and re-read some of the commentary about the IPO and thought it would be interesting to share some of it.
For people who think starting a dating [...]
Tagged as:
advertising,
friend finder networks,
Marketing,
Traffic
by David Evans on March 24, 2009 in Marketing
TechCrunch has a guest post from Eric Clemons, Professor of Operations and Information Management at The Wharton School. The article, Why Advertising Is Failing On The Internet, talks about how online advertising in it’s current format is doomed.
This got me thinking about the relationship of advertising to free online dating sites. I started out thinking [...]
Tagged as:
advertising,
Marketing
Online Dating and Advertising Prove To Be A Good Match.
4Chan.org: 300m page views/mo; about $6k in revenue.
@hendrylee links to Recession Hits Paid Sites Hard. Ad Network Reports 40% Drop in Dating CPMs. Some Still Saw Increase in Revenue
I was playing around with the AdWords Traffic Estimator, looking at the costs associated with the keywords [...]
Tagged as:
advertising,
Marketing
by David Evans on February 24, 2009 in Marketing
The recent annual meeting of the Interactive Advertising Bureau was a somber affair.
For five years online was advertising’s growth business, but 2008 delivered a wake-up call: Online advertising isn’t immune to the recession, and it’s only just begun.
The reality for publishers is they’re facing a flat market at best in 2009. Including search marketing, online [...]
Tagged as:
advertising,
Marketing
by David Evans on February 3, 2009 in Marketing
Marc Procelli has a must-read post about the current state of online dating advertising. Marc has come up with some ideas about where he thinks the online dating market is going in 2009 by looking at various verticals.
Given that the online distribution has changed at a robust rate in the last six months or so [...]
Tagged as:
advertising,
Marketing
by David Evans on February 3, 2009 in Marketing
Dating Ad Network (Disclaimer: client and advertiser) has undergone a massive upgrade. Members now can have unlimited number of banners per account; the whole network is now sub-divided into 20 niche dating categories; new banner formats added; etc. Blog post describing the changes in detail.
Tagged as:
advertising,
Marketing
by David Evans on February 3, 2009 in Finance
AOL clearly overpaid for social networking site Bebo last year and is paying for it’s miscalculation dearly. The original sale price was $850 million. Current asking price is said to be around $200 million. What was AOL thinking? This TechCrunch story goes into detail about how Bebo was so much better than other social networks [...]
Tagged as:
advertising,
Finance
Google has launched a system which makes it easier to create display ads. This is good news for dating sites who have relied on Google text ads.
Today we released the AdWords display ad builder, which lets you create professional-looking display ads in AdWords without needing to hire a designer or start from scratch. If you’ve [...]
Tagged as:
advertising,
Marketing
by David Evans on October 14, 2008 in Marketing
In my previous post I continued to admonish the dating industry for the continued poor state of targeted advertising. Besides social networks, no other websites gather such a broad swath of personal information. Social networks have leapt far ahead of dating sites when it comes to advertising and dating sites continue to leave money on [...]
Tagged as:
advertising,
Marketing