Does Facial Recognition Have A Role In Online Dating?

David Evans Audio & Video

Match.com’s matching algorithm is ridiculously complex, to the point where they are mashing up quiz answers with behavioral data, and now they are experimenting with facial recognition. Excellent to see them working on facial recognition. I brought that up when I visited the Match mothership a few years ago. Back then I was working with Sobayli, which offered basically any type of pattern …




Crowdfunding A New TV Pilot, Love’s Bounty Hunter

David Evans Audio & Video

  Love’s Bounty Hunter is a new comedy series that reveals the inner workings of a fictional online dating company and the people who play Cupid there. Our story follows Claire Desmond, who is coerced into signing a contract with America’s largest online dating company, Love’s Bounty Hunter, as a “featured dater” in Los Angeles. She’s entirely at the whim …




Zoosk Launches Photo Verification

David Evans Audio & Video, Dating Profiles

Dating site profile photos are a problem. Either people don’t post them, or the ones they do don’t accurately depict how they currently look. I’ve worked with photo verification patent-holders and used scores of dating sites that have offered verified photos for over a decade. Lot’s of hype and promises, that’s about it. It’s funny how FriendFinder Networks has offered so …




All We Want To Do Is Date Ourselves

David Evans Audio & Video, Profiles & Matching

Lately I’ve been spending a lot of time speaking with experts about matching algorithms. 16PF5, behavioral matching, opposites attract, energetic compatibility, etc. There are hundreds of algorithms being used by the dating industry and we still don’t have a good public effectiveness benchmark that clearly shows that one matching system rises above the rest. How much longer will we be stuck with …




Dating Sites Do The Harlem Shake

David Evans Audio & Video

The Internet meme of the moment is the Harlem Shake. Match was the first dating site I’ve seen jump on the opportunity to dance spastically to the song and post a video. A solid effort, I challenged the dating industry to a Shake-off on Twitter and POF was the first site to accept the challenge. It’s time for the rest of …




Siri Vs. Facebook Graph Search

David Evans Audio & Video, Profiles & Matching

Facebook’s Graph Search dating examples isn’t the only new dating game in town. Siri lags far behind in terms of quality of results, but it’s still fun to ask her  to find you someone. What dating site is going to strike a deal with Apple to power dating via Siri?




Speed-Dating on YouTube

David Evans Audio & Video

YouTube is doing something cool. Call of Duty players livestream their gameplay directly to the site, in real time. All Things Digital says you’ll be able to watch gamers in multiplayer Call of Duty: Black Ops II matches blow each other up live, for free. I’d rather step on a snake, but for millions of gamers, this could be big. Why …




‘Catfish’ Reality Show Follows the Lies Involved in Online Dating

David Evans Audio & Video

A “catfish” is a person who creates fake profiles online and pretends to be someone they are not by using someone else’s pictures and information. These “catfish” use social media sites like Facebook and Twitter, usually with the intention of getting other people or a person to fall in love with them. Via Wikipedia. Executive producer Tom Forman: Whether or not two …




Dating Industry News Halloween Edition

David Evans Audio & Video, Marketing

Brief look into Gary Kremen, creator of Match.com. Andrew Chen says streaming music, games, and dating have a lot of frequency while you’re using it, but you soon abandon the app and go somewhere else. Probably a good argument for products in this category to try to make money right away, since you won’t keep them for long. The 4 …