Online Dating Insider

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Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don't miss our Tools & Services directory, useful to anyone running dating or social networking sites. Subscribe to the RSS feed (you can subscribe via email as well). Your comments and suggestions for stories are welcomed.

Valentine’s Day is like Tax Day for accountants. All of our hard work: marketing, programming, partnerships, acquisitions and new services, are launched and bringing in thousands of new people every day. How many happy couples did your dating site create this year?

Are your customers more satisfied with your service than they were a year ago?

What problems did you encounter this year? How did you deal with them?

What are your plans for the next 12 months?

The Dating industry high season doesn’t begin for another 9 months. Go take a vacation and come back ready to get to work. We have a lot to accomplish this year to gain back people’s trust, improve customer service, add new features, develop new marketing plans and find new ways to advertise.

Or you can choose to sit back and watch social networking take your business and empty your bank account. The ball is in your court. What are you going to do about it?

Try something new this year. Add a free or VIP tier of service. Try videochat, sign up for your competitors sites, evaluate and take a risk or two with your marketing budget, try offering a trial period (a REAL free trial, please).

You would be surprised at how easy it is to bring in a few percent more visitors every month, and converting them to paid members. Often without breaking the bank.

Subtle pitch: the first step is to perform a thorough evaluation of your dating site. You probably think your site is working just fine, but I guarantee the information navigation, layout and flow could use a refresh, resulting in more happy customers. I can help with that.

Enjoy the day, and make sure you tell someone you love them!

• Happy Birthday Date.com
• New Yahoo! service is in trial period
• Improbable iDate sessions
• True.com: No More Faces
• American Singles Only Site with Valentine’s Promotions