by David Evans | Dating Research
In November 2005, Court Rye wrote a Match.com case study. I stumbled across it doing a random Google search for industry information. His portfolio states he worked with Match.com employees to identify alternative business strategies, marketing techniques, and...
by David Evans | Uncategorized
Today the braindead marketers at Turner Broadcasting decided it was a good idea to PLACE FAKE BOMBS around Boston and nine other US cities. I’ve been fielding calls all afternoon from around the country and I have been terribly worried about my friends in and...
by David Evans | Marketing
Compete says only 20 domains capture a whopping 39% of all our time spent online. Adultfriendfinder was a surprise on the list. In recent weeks, several people have turned me on to Quantcast, which contains lots of interesting data along side general traffic stats. I...
by David Evans | Dating Safety, Profiles & Matching
My friend GPC, who used to do PR for eHarmony, went to the Web Innovators Group last night in Cambridge. I am deep into a project and couldn’t tear myself from the monitor and Greg was nice enough to post his review of the companies that presented. One company...
by David Evans | Marketing
Adrants says: After Bob Garfield demolished them for disseminating unrealistic online puffery, we’re impressed by Match.com’s latest initiative, which takes a more intelligent approach than vapid sex-obsessed competitor True. The aim is to draw warmth to...