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Found, Match.com Case Study

In November 2005, Court Rye wrote a Match.com case study. I stumbled across it doing a random Google search for industry information. His portfolio states he worked with Match.com employees to identify alternative business strategies, marketing techniques, and...

Multiple Bombs Found In Boston

Today the braindead marketers at Turner Broadcasting decided it was a good idea to PLACE FAKE BOMBS around Boston and nine other US cities. I’ve been fielding calls all afternoon from around the country and I have been terribly worried about my friends in and...

Where We Spend Our Time

Compete says only 20 domains capture a whopping 39% of all our time spent online. Adultfriendfinder was a surprise on the list. In recent weeks, several people have turned me on to Quantcast, which contains lots of interesting data along side general traffic stats. I...

Match.com Shoots for Unsexy in New Ads

Adrants says: After Bob Garfield demolished them for disseminating unrealistic online puffery, we’re impressed by Match.com’s latest initiative, which takes a more intelligent approach than vapid sex-obsessed competitor True. The aim is to draw warmth to...