by David Evans | Dating Markets, Dating Site Technology, Marketing
First it was Apple with their Switch campaign. Great vignettes of former PC users who had made the switch over to Mac. Recently, my bank started their own switch campaign, complete with an 800 number for assistance. This got me thinking about the PerfectMatch vs....
by David Evans | Dating Conferences & Events
While I was abusing my body on the slopes slamming it into trees and falling on chunks of ice over the weekend I received a slew of press releases and party invites and lots of rumors surrounding iDate. Expect to hear about new partnerships, recent funding rounds(no,...
by David Evans | Dating Research
Here’s recent Alexa data for eHarmony, Match, Lavalife, True and PerfectMatch. The Dating Site Traffic link in the left sidebar has more dynamic traffic stats for comparison purposes. Your mileage may vary in terms of how realistic the data are.
by David Evans | Dating Conferences & Events, Dating Sites & Startups
MatchNet sent out a postcard to iDate attendees. They’re meeting with a “select few players” in the online dating space. From what I’ve heard it sounds like they are gearing up the old IPO engine. They are talking with value-added services to...
by David Evans | Profiles & Matching
Vladimir Savchenko at Compatti.com makes some good points about the reliability of personality assesment tools. Compatti.com’s compatibility assessment tool, which is based on biorhythms and astrology, is nearly 100%. It includes 3 simple questions: your date,...