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Boston University speech

Here are the bullet points for my speech at BU this week. Social Capital in the Networked Era Dating sites- “Introduction services” Current strategy Increase value of customers, not to customers Focus on getting more customers Leave money on the table...

PerfectMatch has only one competitor

According to Duane Dahl, CEO of PerfectMatch.com, they only have one competitor, eHarmony. Hows that for market differentiation? No mention of Match or Yahoo! anywhere in recent press releases. MarketingVOX has an older post about Match.com’s recent $25 million...

Adwords rank spoofing

Out of curiosity I typed the phrase “online dating” into Google to see what came back. Click the picture at the right to see the actual results. #1 – It seems that harmonysingles.net has copied the look & feel of eHarmony in order to funnel...

The lady gets around

A woman has been seen around the interweb lately, hawking everything from handbags to MSN Dating Tips to dating sites. Which sites you ask? Elite Mate, American Singles, Where Christains Meet and eHarmony to name a few. Read about the hardest working model here.